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Browsing Clark Honors College Theses by Subject "e-cigarettes"

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Can I Rip Your Juul? The Evolution of the Electronic Cigarette Industry, its Products, and Marketing Appeals

McGonegal, Matthew Edward (University of Oregon, 2020)

In recent years, public attitudes toward electronic cigarettes have undergone a fascinating transformation. What began as an underdeveloped, niche market for adult smokers looking to quit evolved into a hobbyist subculture ...