Messaging for Action: Communicating with businesses about partnerships to protect drinking water quality in the McKenzie River
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This report explores strategies for communicating drinking water protection messages to businesses and encourage participation in a drinking water quality protection program for the McKenzie River. The report includes the findings of a business engagement survey conducted in Spring 2015 in order to determine business’ preferences for certain messages. Research showed that a collaboration continuum was a useful, but limited schematic for communicating with businesses, and that businesses are willing to pursue integrated relationships to join a program that benefits the community.