dc.contributor.author |
Stroud, Laura |
|
dc.date.accessioned |
2015-07-10T22:47:37Z |
|
dc.date.available |
2015-07-10T22:47:37Z |
|
dc.date.issued |
2015-06 |
|
dc.identifier.uri |
http://hdl.handle.net/1794/18973 |
|
dc.description |
43 pages |
en_US |
dc.description.abstract |
This report explores strategies for communicating drinking water protection messages to businesses and encourage participation in a drinking water quality protection program for the McKenzie River. The report includes the findings of a business engagement survey conducted in Spring 2015 in order to determine business’ preferences for certain messages. Research showed that a collaboration continuum was a useful, but limited schematic for communicating with businesses, and that businesses are willing to pursue integrated relationships to join a program that benefits the community. |
en_US |
dc.language.iso |
en_US |
en_US |
dc.publisher |
Department of Planning, Public Policy & Management, University of Oregon |
en_US |
dc.rights |
Creative Commons BY-NC-ND 4.0-US |
en_US |
dc.title |
Messaging for Action: Communicating with businesses about partnerships to protect drinking water quality in the McKenzie River |
en_US |
dc.type |
Terminal Project |
en_US |