Progression Towards Equality: An Analysis of Past and Present Experiences of Female On-Camera Sportscasters
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The American sports landscape has long honored the male figure both on and off the field. This societal gender preference has played to the disadvantage of females. Though females have successfully desegregated the male-dominated field of sports broadcasting over the past four decades, the market still lacks gender equality. An increase in the female presence does not mean that marketplace equality has been reached; though progress has been made. Through research on the history of sports broadcasting in the United States, the history of the female presence in sportscasts, and a review of academic literature, this project sought to provide background on the development and perception of the female presence in sports broadcasting. One-on-one interviews with current female sportscasters and other sports media professionals provided context to the modern involvement of females in sports broadcasting. Through research and analysis of interviews, comparisons were drawn between the academic projections of the current female sportscaster experience and the reality of the position. This thesis argues that while females are making significant advances in gaining roles in sports broadcasting and the overall workplace environment for females has improved, there still remain areas in which improvements could occur.