dc.contributor.author |
Johnson, Kimberly |
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dc.date.accessioned |
2008-06-12T19:26:17Z |
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dc.date.available |
2008-06-12T19:26:17Z |
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dc.date.issued |
2008-06 |
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dc.identifier.uri |
http://hdl.handle.net/1794/6590 |
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dc.description |
106 p. Examining committee chair: Dr. John Fenn |
en |
dc.description.abstract |
The goal of this mater’s research project was to investigate the relationship between festivals and a
regional marketing initiative geared toward cultural tourism. By examining the Cultural Cascades initiative and its relationship to select festivals I set out to understand how issues such as theme selection, economic impact, regional identity, community building, authenticity, and sustainability are considered when marketing a region as a cultural tourism destination. My research used an extensive literature review, document analysis, case study, questionnaires and in-depth interviews. The findings of
this research provide a set of recommendations for tourism and festival practitioners that may be useful
when planning for regional cultural tourism initiatives. |
en |
dc.format.extent |
1252127 bytes |
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dc.format.mimetype |
application/pdf |
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dc.language.iso |
en_US |
en |
dc.relation.ispartofseries |
University of Oregon project, Arts and Administration Program, M.S. 2008 |
en |
dc.subject |
Cultural tourism |
en |
dc.subject |
Festivals -- Economic aspects |
en |
dc.subject |
Regionalism |
en |
dc.subject |
Economic impact |
en |
dc.subject |
Authenticity |
en |
dc.subject |
Heritage tourism -- Economic aspects |
en |
dc.subject |
Heritage tourism -- Marketing |
en |
dc.subject |
Festivals -- Marketing |
en |
dc.title |
Fostering Cultural Tourism Through Festivals: An In-Depth Investigation of the Relationship Between Cultural Cascades and Cultural Celebrations |
en |
dc.type |
Other |
en |