Browsing Clark Honors College by Subject "Facebook"

Navigation

Now showing items 1-2 of 2

The Effects of Video Marketing on Seniors

Bertelsen, Haley Alexis (University of Oregon, 2019)

In recent years, video and “unbranded” social media marketing has taken off in every industry. Everywhere you look, companies are attempting to connect with consumers in new and creative ways. However, there has been a ...
To Like or Not to Like: When Social Media Marketing is Effective

Deodhar, Meghana Vijay (University of Oregon, 2014-06)

Social networking sites (SNS's) are a set of internet-based applications that allow individuals to create content, connect with friends, and communicate with one another. As these SNS's have evolved, marketers have ...