Browsing Marketing Theses and Dissertations by Author "Beck, Joshua"

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Consumer Engagement in the Digital Era

Tran, Chi (University of Oregon, 2024-01-10)

The past few decades have witnessed massive expansion of technology infrastructure and digital devices. As technological advancement continues to upend many existing social and business norms, it fundamentally changes how ...
Stakeholder Implications of Corporate Sociopolitical Activism

Edelblum, Andrew (University of Oregon, 2022-10-26)

Today’s dynamic market landscape affects and is affected by a variety of significant cultural shifts and touchstones, from global warming and racial injustice, to voter disenfranchisement and the Covid-19 pandemic. In the ...